February 10, 2010

Diesel-Be Stupid Ad Campaign

Smart may have the brains
But stupid has all the balls

Smart recognizes things for how they are
Stupid sees things for how they could be

Smart critiques
Stupid creates

The fact is if we didn't have stupid thoughts
We'd have no interesting thoughts at all

Smart may have the plans
But stupid has the stories

Smart may have the authority
But stupid has one hell of a hangover

It's not smart to take risks
It's stupid

To be stupid is to be brave
Stupid isn't afraid to fail

Stupid knows there are worse things than failure
Like not even trying

Smart has one good idea and that idea was stupid
You can't outsmart stupid
So don't even try remember

Only stupid can be truly brilliant
So, be stupid 


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